The idea for Gift Caddie grew out of a conversation between a techie college student and her mother when both agreed they needed a better way to give each other meaningful and memorable gifts. Realizing the problem of finding the perfect gift for loved ones was universal, they set off on a mission to find a solution.

KreativeHQ was brought into the discussion and hired to develop and build the front-end and back-end work for the Gift Caddie website.
Idology.carbonmade.com designed the Gift Caddie logo and print branding concepts. Evolve Media Lab consulted for the project.

Gift Caddie is privately owned and co-brands with PriceGrabber .